
Sonic brand identity
We create a recognizable sonic system: a sound logo, brand theme, musical and sonic language, and voice identity. One character, many touchpoints.
Sound is an identity that stays with us even when we are no longer looking.
Explore our approach ↓
Tune Vision is a studio for strategic sound design. We bring together music, technology and an understanding of identity to create sound with a clear purpose.
We do not believe in one-size-fits-all formulas. First, we listen to the story and understand the audience. Only then do we develop a sonic language that truly belongs to the project.

I am Jaka Berger, a drummer, improviser and sound artist, and I have been exploring sound across a wide range of musical and creative contexts for over twenty years. Years of playing, listening, experimenting and collaborating with musicians have taught me that the essence of sonic expression lies not only in what we play, but above all in why and when we play it. Experience brings a sense of timing; maturity brings an even more important realization — when it is better to listen, leave room for silence, and allow sound to emerge only when it truly means something.
I wanted to bring this understanding into the world of sonic branding. We live in an environment where sound constantly surrounds us, guides our perception and often shapes our emotional responses without us even noticing. Brands are an important part of this soundscape, and I believe their sonic identities deserve the same sensitivity, thoughtfulness and creative responsibility as music. Tune Vision was born from the belief that good sound does not merely fill space — it gives it meaning.

From a distinctive brand signature to the sound of a film, product or space. Every solution begins with the context in which it will be experienced.

We create a recognizable sonic system: a sound logo, brand theme, musical and sonic language, and voice identity. One character, many touchpoints.

Original music, sound effects, voice and post-production that give a campaign emotion, rhythm and a clear message.

Intuitive audio cues for apps, interfaces, vehicles and smart products. We connect functionality with brand character.

Original music for feature films, documentaries and animation. We draw on dramatic structure, editing rhythm and the director’s vision.

We create Foley, sound effects, atmospheres and textures that shape space, tension and the sense of reality within a film.

Soundscapes for hotels, shops, galleries, cultural venues and installations. A space gains atmosphere, rhythm and a distinctive voice.
Every distinctive sound begins before the first note — with research, conversation and a clear creative goal.

We learn about the story, audience, competition and context of use.
We define the sonic personality and explore creative directions.
Composition, synthesis, recording, editing, mixing and mastering.
We test the sound on real devices, across media and in physical spaces.
We provide guidelines and assets for consistent use.
The sonic system evolves alongside the project or brand.
You do not need to know what your project should sound like yet. Tell us your idea and we will find the right sonic solution together.
Have an idea, project or question? Get in touch and let’s explore the possibilities of working together.